The previous website did not communicate the company’s current values and didn’t meet our client’s requirements regarding modern visual design, mobile optimization and SEO positioning. An additional need was to reach out to potential employees by creating the image of a modern workplace.
We decided to design the whole website’s architecture from scratch to match it to the client’s new brand voice as well as clearly communicate what the company does and what kind of job candidates they are looking for.
Our team created a visually appealing and responsive website that aligns with the client’s brand guidelines and caters to the preferences of the target audience including clients looking for comprehensive transportation, logistics and shipping solutions, business partners and potential job candidates.
We developed the entire frontend from scratch using prime technologies, such as Next.js. The site was built using WordPress in the Headless form as the CMS. This solution allows to benefit from the strengths of WordPress when managing content while maintaining the speed and good positioning of the site, which are ensured by Next.js technology. After delivering all the website's content and graphic designs, we also supported our client by offering training on the CMS, which gives them control over updating and editing the website, whenever it’s needed.
We managed to create an elaborate website that is fully optimized for SEO, and has a modern layout that sets Royal Impero apart from the competitive market of transportation and logistics services. Now, the website fully reflects our client’s comprehensive approach to delivering TSL solutions from A to Z. Clear navigation makes the website intuitive and explicit. It exposes the company’s offer, highlighting the client’s specialization, which is the transportation of dangerous materials.